I help brands Go-TO-MARKET with confidence.
Hi! I’m Shannon, a Marketing Strategist focused on helping companies develop go-to-market plans that drive buzz and convert to sales. With over 12 years of hands-on integrated marketing experience, I’ve crafted successful campaigns for brands like Canon, ExpertVoice, KOA, and more.
I now leverage my skills remotely, and my goal is to help brands strategize, implement, and optimize their cross-channel marketing. I love thinking big and collaborating across teams to transform business ideas into reality, tracking impact every step of the way.
Originally from the Sunshine State, I earned my Bachelor of Science in Business Administration from the University of Florida. My journey in marketing began in New York City, where I quickly advanced from an Intern to a Senior Account Executive at Grey Group, an award-winning agency on 5th Avenue. After five rewarding years, I freelanced, working remotely with diverse brands before transitioning to the client side. After work, you’ll find me carving the ski slopes, mountain biking, or creating travel adventures on YouTube. I share my Washington home with my border collie, Sky, who’s always ready for our next adventure.
Need Marketing Help?
💡 TIP: Let’s connect about your goals + needs!
Brand work includes:
Areas of Specialization:
Market Research & Competitive Intelligence
Go-to-Market Positioning & Strategy
Content Calendar Planning & Development
Cross-Channel & Full-Funnel Marketing
Event Marketing
Cross-Functional Leadership
Campaign Management
Vendor Management
Product Marketing
Sales Enablement
Social Media Marketing