Portfolio

Explore some exciting marketing projects I’ve brought to life, working with a diverse range of companies and clients—both big and small, B2B and B2C. Examples of Product Marketing, Social Media, Contests, Press Events, Sponsorships, Corporate Volunteer Events, and Grassroots Marketing are included.

Product Marketing

Company: ExpertVoice

At ExpertVoice, I managed the go-to-market strategy for over 30 B2B product releases. My key responsibilities included conducting market research, creating internal enablement materials, driving promotions, monitoring adoption, tracking sales, and optimizing results. The overall goal of my role was to drive product trial and adoption and collect user feedback from our target audiences.

Sales Enablement

Virtual WebinarS

Onsite PromotionS

💡 TIP: Reach out for further examples of my past market research surveys, presentation slides, blog posts, case studies and more!

Social Media

Client: Kampgrounds of America

I led competitive research, social media strategy, brand KPIs, monthly reporting, and content calendars for Kampgrounds of America (KOA), the largest privately held campground system. I created in-house content and collaborated with over 15 agency partners across six social platforms, while partnering with brands like Cabela’s, Camping With Dogs, and DISH Network for seasonal contests. My efforts resulted in a 1,054% year-over-year increase in blog traffic through engaging Pinterest graphics and a 60% boost in Facebook post engagement.

Youtube

Facebook Posts

Facebook quizzes + Polls

Pinterest pins

Photo + Film Contests

Client: Canon U.S.A.

Canon’s Project Imaginat10n was the first film festival in history where consumer photographs inspired Hollywood films directed by five celebrities. For the project, my team helped restore the brand's leadership position in the camera market with a 51% market share through strategic partnerships and consumer contests focused solely on earned and owned media. The consumer photo contest attracted 74,000 entries in just six weeks, and the short-film contest had 327 submissions, 61% higher than projected. The multi-year project and marketing campaign generated over 2.5 billion PR impressions, valued at over $42 million. 583 industry guests attended the Global Premiere at Lincoln Center in NYC, including Alicia Keys, Eva Longoria, Jamie Foxx, Bryce Dallas Howard, and Ron Howard. I helped with the contests, talent management, and pitching to media outlets throughout the integrated marketing campaign.

PRess Events

Client: Mike’s Hard Lemonade

We hosted Summer Friday events at three leading men's media outlets to secure media impressions and promote Mike’s Hard Lemonade as the ultimate summer drink during Labor Day weekend. These fun PR events featured a bear in a bikini, island music, and custom piñatas resembling office equipment. Additionally, I helped send out 65+ branded press mailers with fun product samples to kick off the “Labor Day with Bear in a Bikini” sweepstakes, resulting in over 180,000 YouTube views and nearly 2,000 Facebook entries.

Client: The NFL

To generate excitement for the upcoming NFL draft hosted locally in the Big Apple, we launched the NFL SHOP at DRAFT, the league’s first pop-up store in NYC. A press preview showcased over 50 NFL licensees, followed by a ribbon-cutting event featuring the NFL commissioner, players, and coaches for additional media coverage. We hosted a Ladies’ Shopping Night to highlight female merchandise and engaged NFL players as spokespeople throughout the month for signings, appearances, and photo ops.

Client: TNT “Dallas”

To kick off its new season and increase viewership, the TV series "Dallas" on TNT launched a promotional stunt with an Ewing Energies gas station on Manhattan's West Side, offering gas for just $1.98 a gallon—well below the average $4. Witnesses reported a two-block line, with 10,000 gallons sold by day's end. Fans experienced the Ewing's underhanded tactics firsthand, creating traffic jams for eight blocks. Our marketing agency brainstormed the concept and oversaw the activation, sourcing brand ambassadors to manage the stations, providing them with approved talking points, and ensuring regular breaks during the chilly February day.

Client: Red Carpet Manicure

Getting your nails done can be a hassle, so Red Carpet Manicure sponsored the 2014 Academy Awards Style Lounge to increase awareness of easy DIY gel manicures for red carpet stars. We partnered with celebrity manicurist Christina Aviles, whose clients include Chrissy Teigen, Taylor Swift, and Rihanna, to provide onsite manicures and gift bags with product samples. Celebrities also posed with a giant branded gold nail polish trophy for a fun photo opportunity.

Client: Canon U.S.A.

In 2013, Canon launched the EOS Rebel SL1, the world’s smallest and lightest DSLR, creating a BIG MOMENT to showcase its necessity and boost sales through increased media impressions. Aiming to drive product trial among women in an era dominated by smartphones, we invited select mommy bloggers and female influencers in NYC to one of three exclusive events. They enjoyed hands-on camera experience while cooking with celebrity chef Marcus Samuelsson at Red Rooster Harlem restaurant, dancing with the New York City Ballet at Lincoln Center, and getting fashion makeovers at Marchesa Studio. The events were incredibly successful, resulting in two immediate camera purchases from attending mommy bloggers and significant earned media impressions with tech and lifestyle media outlets.

Company: Grey Line New York

I began my career as a Community Manager for Twin America (Grey Line New York + City Sightseeing), serving as the social media voice for New York's iconic red double-decker tour buses. I engaged in over 500 real-time conversations to assist customers, promote popular hop-off locations, and encourage repeat visits. To keep the brand relevant, we launched the “Ride of Fame” event series to honor local NYC celebrities. I generated excitement by hosting a Facebook contest for 50 fans to attend Marc Anthony’s “Ride of Fame” event and meet him after his exclusive branded tour bus unveiling.

Client: Canon PIXMA PRO

The printed image offers a complete sensory experience, transporting us instantly. Canon wanted to create buzz and awareness of its incredible printing quality by doing celebrity photo shoots and ‘live printing’ events. In Fall 2014, Canon hosted these interactive gallery events in three cities, immersing guests in the artist's vision through sight, smell, sound, touch, and taste. The private event opened to the public on the second day, featuring seven local photographers and celebrity hosts: Donnie Wahlberg, Michael B. Jordan, and Joel McHale. Behind-the-scenes videos and photos were shared across the talents' and Canon’s social media, amplifying the experience through PR.

Sponsorships

Client: Canon U.S.A. + The Little League World Series

Canon launched a multi-year sponsorship with Little League Baseball to reach a younger family demographic, debuting at the 75th annual event in Williamsport, Pennsylvania. Fans showed their support by uploading photos to Canon’s online hub, which was featured on “The Great Wall of Fandom” in the Family Fun Zone. Canon also partnered with the local Best Buy to drive in-store retail sales through an exclusive event coupon. Behind the scenes, I helped manage the entire sponsorship, onsite logistics, and 10-person brand ambassador staff—pre-, during, and post-event.

Grassroots marketing

Client: UPMC Hospital

I coordinated on-site logistics for a grassroots activation in downtown Pittsburgh, where I, along with over 20 volunteers, used purple-branded stop signs to raise awareness for organ donation. We engaged over 500 local residents walking by and registered 30 new organ donors. Our efforts earned recognition from the U.S. Department of Health and Human Services, achieving the Gold Level of Achievement in promoting state organ donor registries.

Client: FRS Healthy Energy

I helped promote FRS Healthy Energy at The Today Show in NYC, rocking bright yellow scarves and ear warmers on a chilly morning. As FRS Healthy Energy Brand Ambassadors, we aimed to boost brand visibility with grassroots marketing as the cameras panned the audience watching The Today Show live-taping in NYC. We also drove product trial and distributed free full-size samples to consumers in high-foot traffic areas such as Rockefeller Center, Bryant Park, and Times Square.

Client: Foursquare for “4sq Day NYC”

As a volunteer co-planner for Foursquare Day NYC, I organized an exciting event for over 200 attendees, including co-founders Dennis Crowley and Naveen Selvadurai. The goal was to celebrate the tech company with global meetups on 4/16 and connect local users. We hosted the event at a downtown bar, featuring a projected screen showcasing real-time posts with our event hashtag (#4sqNYC) and a custom edible cake of the app on the phone. I secured donations and sponsorships from Gray Line New York, Tasti D-Lite, 1-800 Postcards, and more while keeping the budget under an impressive $100. It was a blast bringing everyone together to celebrate this local startup!

Corporate Panel Event

Client: HSBC Bank

The HSBC Presents conference series brought C-Suite executives together for a dynamic one-day panel event focusing on key economic trends in Atlanta and other cities. Aimed at elevating HSBC’s brand perception, this innovative event series featured top industry experts and invited attendees to mingle in an afternoon networking setting. I prepared the panelists, coordinated with vendors, and ensured a smooth event. We incorporated HSBC branding into the digital technology for the venue, decorations, and gift bags. Our vendor helped us create a custom interactive touchscreen map that showcased trade routes and HSBC’s physical presence across the glove in the entryway. During the event, each guest received a brand device for live-poll questions, displayed in real-time on a projected leaderboard for an immersive and engaging experience.

Corporate Volunteer EVENT

Client: Bayer

I helped the Bayer Environmental Science communications team with the planning, preparation, and execution of the first annual Global Community Service Day in Lyon, France. At the event, 100+ Bayer employees volunteered at five local organizations committed to protecting the environment, mentoring youth through sports, sorting and serving food, and more. Our goal was to boost corporate employee morale with a unique off-site event and do good for local communities through a day of service.